About Us
Peopledesign helps companies change.
Connect dots.
Strategy
Brand Experience
Integrated Marketing
Deep expertise.
Problem-solvers and Communicators.
Principal and Strategy Director
Jake is our lead researcher and strategist. He applies human-centered design methods to help companies develop growth strategies.
MBA Innovation Strategy, FSU
BA Communications, WMU
Board of Directors, Rockford Public Schools
Creative Director
Chas leads our creative solutions. With a background in design and business, he empowers teams to create innovative answers to strategic questions.
BFA Design & Illustration, Columbia College
Account Manager
Ted guides our client relationships for mutual success. His teaching and customer service background helps us stay aligned with our clients and their strategy.
BA Psychology, GVSU
Photographer
Former Special Education Teacher
Executive Creative Director and Co-Founder
Yang's peers have recognized her work for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, wit, and devotion to her work have earned her long-standing client relationships.
“One of the most influential designers working today.”
- Graphic Design USA
BFA Design, Carnegie Mellon University
Co-Author, Brand Identity Essentials
AAF Silver Medalist
AIGA Fellow
President and Co-Founder
Kevin oversees the firm's strategic direction and helps manage client relationships as a designer, strategist, and change catalyst. He advises, teaches, writes, and discusses strategic design in various organizations.
“You would be lucky if Kevin and his remarkable team put their creativity, passion, and dangerous intelligence to work for you.”
- Brian Collins
MDM Innovation, IIT Institute of Design
BFA Design, Carnegie Mellon University
Co-author, Brand Identity Essentials
Professor, Northwestern, MSU
Board Member, IxDA Global, APDF, AIGA
AIGA
American Corporate Identity
Communication Arts
Communicator Awards
Critique magazine
Grand Design: USA
Graphis →
How magazine
Print magazine
ReBrand 100
Step: Inside Design magazine
The American Center for Design
The Creativity Annual
The New York Art Directors Club
W3 Awards
Webby Awards
Many regional competitions...
"A model for clarity in a field that rarely has any."
Now in its second edition, our book is available in six languages.
Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum